
Website Los Angeles Metro
Job Description:
Oversees and maintains daily web production and information for customer-facing websites, tools, social platforms, and applications within the Communications department.
Job Responsibilities:
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Supervises staff and contract employees on the completion of updates and projects
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Provides guidance and assistance to new or entry-level employees
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Oversees daily account management across all Metro social channels
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Monitors Metro and transportation related conversations on social media
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Assists Information Technology (IT) with web network access issues as needed, e.g., program and server access privileges
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Regulates and manages access rights of different users, and oversees security and administration of Metro social media accounts or websites
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Tests and develops web pages for Americans with Disabilities Act (ADA) compliance (section 508 guidelines) using screen reading software
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Coordinates with other cross-functional teams to ensure overall function of site-wide features and design are in compliance with Metro standards
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Monitors metrics and develops periodic reports to document accomplishments and traffic/usage
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Performs daily content production and manages calendar; reviews and manages content for accuracy, editorial correctness, and cohesive voice with other customer collaterals
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Reviews requests and projects for feasibility, tone, and accuracy
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Meets with marketing, design, and other Metro departments to develop a Scope of Work (SOW), scheduling, and deliverables
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Analyzes feedback and analytics to develop new features; reviews and tests new features and tools for quality assurance; works to troubleshoot, document, and fix technical bugs and errors
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Updates Metro′s website′s custom Content Management Systems (CMS)
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Creates guidelines and standards for web production
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Plans and monitors social media and digital ad campaigns
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Manages and updates social media best practices and works to actively educate and train Metro staff For Web Communications Assignments
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Performs and oversees daily web content production and technical functions of Metro digital platforms, including websites, mobile and tablet applications, and large-format interactives
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Works with Marketing to create new content and schedule content as needed for internal and external websites; copyedit where needed
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Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out For Social Media Assignments
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Acts as producer and project manager for Metro social media accounts
Job Requirements:
- Communicate effectively across multiple departments, vendors and stakeholders
- Compile and analyze complex data
- Understand, clarify, and apply Metro rules and regulations
- Prepare documentation, reports, and correspondence
- Supervise, train, and motivate assigned staff
- Read, write, speak, and understand English
- Manage multiple requests and projects, and meet critical deadlines
- Think strategically
Qualification & Experience:
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Experience in UX writing, information architecture, and developing content guidelines.
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Experience creating email marketing campaigns, determining target audiences, devising campaigns, designing emails, and analyzing campaign performance.
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Experience creating user-centered designs, and customer-facing products or features.
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Bachelor′s Degree in Marketing, Communications, Public Relations, Visual Communications, Design, Computer Science, or a related field
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Five years of relevant experience in digital marketing or in website administration and production; some positions in this class may require specialized experience in area of assignment
Job Details:
Company: Los Angeles Metro
Vacancy Type: Full Time
Job Location: Los Angeles, CA, US
Application Deadline: N/A
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